Last week was an exciting week at Gemaco's headquarters in Mechelen, Belgium. Gemaco employees from around the world flew in to take part in our annual Kick Off events. It was 2 days filled with sales and procurement meetings, brainstorming sessions and a private supplier show.
This past Wednesday, 13 January 2016, Gemaco Global received the Product Media Advisor of the Year, Gold Award for 2015. Alex de Geus, CEO, Charisse Debecker, Account Director and Kim Vandeneede, Account Director were present at PSI Dusseldorf to accept the award on behalf of the entire Gemaco Global Team.
Last Thursday, 26 November 2015, Gemaco China received the Innovation Award. This award is granted by Johnson & Johnson, one of the world's largest family health companies, to recognise one of its most innovative suppliers. Regional Account Director, Cynthia Lai was present at the Johnson & Johnson Supplier Day at the Shanghai Marriott Hotel Changfeng Park to accept the award on behalf of Gemaco China and Gemaco Global.
Corporate social responsibility and sustainable merchandising are not fad exercises for Gemaco—they are an integrated part of all daily operations.
Vilfredo Pareto an Italian economist noted observed at end of the 19th century that in his home country 80% of the land was owned by just 20% of the population. In addition he found while gardening that 20% of his plants yielded 80% of the harvest. Based on these findings he defined what became known as Pareto’s Law, which is now better known as the 80/20 rule. Applied to indirect-procurement – 20% of the spend or more comes from 80% of the total number of purchase orders. For promotional product purchasing cases are known where the split might even beyond a 90/10 split.
As your consumers have evolved, so should your promotional activities. Brands need to move away from the traditional mass marketing practice of blanketing everyone with the same message, and start connecting with consumers on an individual basis. By embracing a one-to-one marketing strategy, your company can enhance its brand position, improve return on investment (ROI) and increase customer retention.
Brussels, Belgium; 10 July 2015—Bridgestone Europe recently renewed its long-term contract with the Gemaco Group. As a loyal customer of the Gemaco Group for 10 years, Bridgestone will continue to use Gemaco as its full-service partner for promotional merchandising.
The Gemaco Group and Miami based ProductoPOP Inc are pleased to announce the next step in their strategic partnership. companies will from May 1st 2015 combine their forces formally with the full integration of ProductoPOP into the Gemaco Group as Gemaco Americas Inc. Both companies will from May 1st 2015 combine their forces formally with the full integration of ProductoPOP into the Gemaco Group as Gemaco Americas Inc.